Articles

Thunderbird Welcomes New Full-Time Faculty Member

September 10, 2013

Thunderbird School of Global Management has added a new full-time faculty member, Preethika Sainam, Ph.D. As an Assistant Professor of Global Business, Sainam will teach Analytic Decision Making and Business Informatics.

Prior to joining Thunderbird’s full-time faculty, Sainam served as Chief Marketing Officer for a startup in Portland, Oregon. In this capacity she helped craft the firm’s marketing strategy so it could procure funding. Earlier she was an assistant professor at the Kelley School of Business at Indiana University, Bloomington, where she engaged in scholarly research and taught marketing research.

She developed her passion for analytic decision making early in her career as a banquet sales manager for Sheraton Hotels & Resorts in Chennai, India. Personal computers were a new tool for non-IT businesses at the time in South India, and Sainam seized the opportunity. “That job helped me identify my love for data mining in large datasets to help understand customer preferences and sales trends, which ultimately led to my Ph.D.,” she says.

Sainam earned a Ph.D. in marketing and a master’s degree in economics from the University of North Carolina at Chapel Hill. She also holds a master’s degree in management information sciences and an MBA from the University of Texas at Dallas. Her undergraduate degree is from Purdue University, where she was a Dean’s Scholar. Her research has been published in Marketing Science and the Journal of Marketing Research, the top publications in her field. Originally from India, Sainam speaks Tamil, Hindi, French and English.

You can read Sainam’s full bio, here.

Media can contact Virginia Mungovan at virginia.mungovan@thunderbird.edu or +1(602)978-7081 for more information.

About Thunderbird School of Global Management

Thunderbird is the world’s No. 1-ranked school of international business, with nearly 70 years of experience in equipping global leaders with the business skills and global mindset necessary to create sustainable prosperity worldwide. For more about Thunderbird, visit http://www.thunderbird.edu.

Thunderbird’s degree and program offerings

Thunderbird offers a wide range of global management graduate degrees and certificate programs for full-time students, working professionals, distance learners and companies, including Full-time, Executive, Online MBAs, Master of Science degrees, a Master of Arts degree and a comprehensive suite of executive education programs. The school is also home to six Centers of Excellence focused on cultures and languages, Global Mindset®, ethics in global management, entrepreneurship, global private equity, and global energy studies. For more about Thunderbird, visit http://www.thunderbird.edu.