Thunderbird Student Government Wins Grand Prize in Johnson & Johnson’s 2013 “Be Vital” Challenge

December 18, 2013

Thunderbird students volunteering in the New Roots program’s garden in Phoenix on April 13, 2013.

Thunderbird School of Global Management’s Thunderbird Student Government (TSG) is the 2013 graduate-level winner of Johnson & Johnson’s “Be Vital Challenge,”a video competition which rewards college student organizations “for their effort in taking care of the world we share.”

TSG won the $10,000 Grand Prize for their video that highlighted the work they do in support of Thunderbird’s social initiative Thunderbird for Good, which educates women entrepreneurs around the globe, as well as their efforts in the local community. Since its founding in 2004, TSG’s “ThunderCares” program gets students out into the local community three times year to work on community service projects. Thunderbird students also bring sustainable solutions to local and global businesses through ongoing consulting projects.

“As T-birds we have passion to give back to the community,” says TSG Vice President Nikhil Purwaha, who adds that the prize money will be used to further improve the student experience on campus.

The winning video, produced entirely by Thunderbird students, explains what makes Thunderbird different than other business schools. “Business school students are typically trained to focus on the bottom line,” the video states. “However, at Thunderbird, we are not just your normal B-school students wearing suits and making presentations.”

Thunderbird students are not typical, said Thunderbird President Larry Edward Penley, Ph.D. “Thunderbird students come here because they believe in the mission of this unique school — a mission to create sustainable prosperity worldwide. I am very proud of the contributions our students make in support of the local and global community, and I congratulate them on this win, which recognizes the importance of their work.”

Video entries in the Johnson & Johnson “Be Vital Challenge” were voted on by the public to determine the semi-finalists. Semi-finalist videos were then judged by the Sponsor based on best apparent return on investment, best out-of-the-box solution and greatest human impact.

You can watch TSG’s winning video, here:


Media Contact:

Virginia Mungovan



About Thunderbird School of Global Management        

Thunderbird is the world’s No.1-ranked school of international business with nearly 70 years of experience in developing leaders with the global mindset, business skills and social responsibility necessary to create real, sustainable value for their organizations, communities and the world. For more about Thunderbird, visit