Thunderbird launching class on doing business in India
In the past decade, India has emerged as a rising star in the international business community. Whether you are interested in import or export, India is a place of almost unlimited possibilities. A booming middle class and a tech-savvy work force make India an appealing market for doing business.
“Recent trade laws in India have been revised to allow greater investment and trade with foreign companies and other nations. As a result, an affluent middle class is growing in India, as is a burgeoning demand for foreign goods traded on opened markets,” says Kishore Dash, Ph.D., Associate Professor of Global Studies. “Furthermore, as Indians come to reside in other countries, especially the United States, Canada, and the United Kingdom, strong international financial alliances are being formed. India’s immensity promises a challenge to the imagination and a boon to the businessperson. There are gaps in the infrastructure and cultural differences to navigate, but international business professionals believe the benefits outweigh the challenges.”
With this in mind, Thunderbird School of Global Management has launched “Doing Business in India” — a comprehensive, online certificate program on the dynamics of Indian business. The new four-week program offers working professionals the tools and knowledge they need to work effectively within India’s business, political and cultural environment.
“Successful navigation of India’s business environment requires a deeper understanding of India’s CAGE — cultural, administrative, geographic, and economic issues,” Dash says.
Taught by Thunderbird’s world-renowned faculty experts on India, global strategy, marketing, cross-cultural communications and cross-cultural negotiations, the program improves the global competitiveness of participants by providing them with the skills they need to build their cultural competence, create successful business partnerships, manage sustainable joint ventures and develop the strategic insight to create competitive advantage.
Students will learn to adapt their personal business styles to the Indian market, to overcome the most critical cultural gaps and to understand its political and economic structure and outlook.
The first program begins Sept. 1 with new sessions offered 12 times per year beginning the first of each month. The program comprises four components, “The Cultural NavigatorTM,” which is a self-assessment tool, followed by a series of lectures discussing management issues, Indian culture and values, market segmentation and market entry. The program also includes interviews with Indian businesspeople addressing challenging topics as well as interactive case studies.
The Cultural Navigator is a unique web-based tool that includes a series of self-assessment exercises that allow students to discover their own cultural preferences, how they differ from their Indian counterparts and how they can adapt their individual business styles to achieve optimal effectiveness. Students receive 12 months access to the Cultural Navigator.
This is the second online instructor-led certificate course in Thunderbird’s Doing Business in Emerging Markets Series. In 2007, Thunderbird launched Doing Business in China, and programs for Russia and Latin America are in development.
For more information about the program and to enroll, please call 800-605-5278 or visit www.ThunderbirdGlobal.com.