Thunderbird launches class on doing business in Russia

November 4, 2008

Despite recent turmoil in the global financial market, Russia has become and will remain a prime location for investment and business opportunities. For those organizations wishing to successfully enter the Russian business market or employees tasked with doing business in Russia, an understanding of Russian business and social culture is key for success.

With this in mind, Thunderbird School of Global Management has launched “Doing Business in Russia” — a comprehensive, online certificate program on the dynamics of Russian business. The new four-week program offers working professionals the tools and knowledge they need to work effectively within Russia’s business, political and cultural environment.

“Russia’s market potential is a force to reckon with in the global business and investment community,” says Olufemi Babarinde, Ph.D., professor of Global Studies at Thunderbird. “It is therefore imperative and advisable that future managers of global operations take this course in order to understand the intricacies of Doing Business in Russia, effectively assess its economic opportunities, and not miss out on this potentially lucrative market.”

Taught by Thunderbird’s world-renowned faculty experts on Russia, global strategy, marketing, cross-cultural communications and cross-cultural negotiations, the program improves the global competitiveness of participants by providing them with the skills they need to build their cultural competence, create successful business partnerships, manage sustainable joint ventures and develop the strategic insight to create competitive advantage.

Students will learn to adapt their personal business styles to the Russian market, to overcome the most critical cultural gaps and to understand its political and economic structure and outlook.

The first program launched Nov. 1 with new sessions offered 12 times per year beginning the first of each month. The program comprises four components, “The Cultural NavigatorTM,” which is a self-assessment tool, followed by a series of lectures discussing management issues, Russian culture and values, market segmentation and market entry.  The program also includes interviews with Russian businesspeople addressing challenging topics as well as interactive case studies.

The Cultural Navigator is a unique web-based tool that includes a series of self-assessment exercises that allow students to discover their own cultural preferences, how they differ from their Russian counterparts and how they can adapt their individual business styles to achieve optimal effectiveness.  Students receive 12 months access to the Cultural Navigator.

This is the third online instructor-led certificate course in Thunderbird’s Doing Business in Emerging Markets Series. Thunderbird previously launched Doing Business in India and Doing Business in China. A program for Latin America is in development.

For more information about the program and to enroll, please call 800-605-5278 or visit