Articles

Sanders Sports Marketing Taps Thunderbird to help launch new 3D graphics technology

December 10, 2010

"Sanders Sports Marketing of Phoenix with joint operations in Minneapolis today announced completion of a project with the Thunderbird School of Global Management that sets the stage for bringing the most realistic 3D imaging ever produced to market. The project was chosen and executed by a team of Thunderbird students to provide competitive analysis and valuation for the early stage small business.

The project sets the stage for future applications of Step advertising in sports arenas utilizing the Shapeshifter Advanced 3D Imaging technique. Sanders Sports Marketing President Doug Sanders said "Shapeshifter's patented technology will bring North America the most realistic 3D imaging ever produced." The products, being marketed under the brand name The NextStep M3dia, will cover a wide range of advertising applications in sports arenas and stadiums including positioning on stairs and terraces, thereby bringing a high-quality 3D image of previously unused display assets. The Company also provides 3D Floor Graphics, Wall Graphics and Retail Graphics via a Nationwide network of printer dealers.

"This brilliant group of students exhibited the finest in entrepreneurial enthusiasm and dedication," Sanders said. "Their application of what they have learned at Thunderbird to this small business environment demonstrates the quality of their education and the breadth of their abilities."

Thunderbird project team leader Jeff Justice Williams, said the student team is looking forward to seeing which of the many opportunities and directions the company will chose to follow. "Working with the Sanders Sports team was phenomenally enlightening," he said. "Not only were we working with a company that has a dynamic and ground-breaking product, we were able to provide an active valuation model and contribute to an organization that is in the early stages of a booming growth opportunity."

Earlier this fall, Sanders announced an agreement with Shapeshifter Media of Hamburg, Germany to become the exclusive distributor of Shapeshifter's 3D imaging products throughout the United States and Canada. Shapeshifter Media currently uses a group of distributors to market its products throughout Europe, Australia and New Zealand.